fastcompany:

Arby’s new $10 sandwich is stacked with every cold cut imaginable. We find out: Is it really a deal?
Read More>

Arby’s evidently has a secret menu.  I think it is an interesting way to forge a relationship with your customers.  What other restaurants are you aware of with secret options only for those in the know?

fastcompany:

Arby’s new $10 sandwich is stacked with every cold cut imaginable. We find out: Is it really a deal?

Read More>

Arby’s evidently has a secret menu.  I think it is an interesting way to forge a relationship with your customers.  What other restaurants are you aware of with secret options only for those in the know?

fastcompany:

The celebrity chef and master marketer reveals how he cultivates his brand.
In the three decades since Wolfgang Puck opened Spago in West Hollywood, the groundbreaking gourmet has parlayed his food-world stardom into one successful venture after another: packaged foods in grocery stores, a burgeoning line of kitchen appliances, and more than 100 fine dining and express restaurants in the U.S., Europe, and Asia. Quality food, it turns out, is only part of Puck’s recipe for building an epicurean empire. Here he reveals the ingredients he has used to spice up his career.
Read More>

A fantastic example of the interesting routes you can take to grow your business.  In this case I would categorize Wolfgang’s growth strategy as diversification, as he has introduced new products (frozen pizza, appliances) to new target markets (I assume the people that shop on HSN are not hanging out with Johnny Carson at Spago on Friday night). I also like this example because it shows how you can branch out from a service based business (restaurants) to goods (appliances, packaged food), when so many times we see the opposite route from goods to services.

fastcompany:

The celebrity chef and master marketer reveals how he cultivates his brand.

In the three decades since Wolfgang Puck opened Spago in West Hollywood, the groundbreaking gourmet has parlayed his food-world stardom into one successful venture after another: packaged foods in grocery stores, a burgeoning line of kitchen appliances, and more than 100 fine dining and express restaurants in the U.S., Europe, and Asia. Quality food, it turns out, is only part of Puck’s recipe for building an epicurean empire. Here he reveals the ingredients he has used to spice up his career.

Read More>

A fantastic example of the interesting routes you can take to grow your business.  In this case I would categorize Wolfgang’s growth strategy as diversification, as he has introduced new products (frozen pizza, appliances) to new target markets (I assume the people that shop on HSN are not hanging out with Johnny Carson at Spago on Friday night). I also like this example because it shows how you can branch out from a service based business (restaurants) to goods (appliances, packaged food), when so many times we see the opposite route from goods to services.

A very exciting experiential marketing campaign that I’m sure those who were involved will never forget!  (I love the socks & underwear part!)

fastcompany:

Behind The Burt’s Bees Logo: Meet The Unlikely Beekeeper Who Became The Face Of A Global Brand
In the Maine backwoods, a loner with no TV or hot water heater lives mostly in obscurity, even as his face is plastered on beauty products sold around the world.
Read More>

fastcompany:

Behind The Burt’s Bees Logo: Meet The Unlikely Beekeeper Who Became The Face Of A Global Brand

In the Maine backwoods, a loner with no TV or hot water heater lives mostly in obscurity, even as his face is plastered on beauty products sold around the world.

Read More>

The Wall Street Journal has an article about the use of scent in retailing this week.  A few of the interesting things I learned:
Cinnabon sometimes heats sheets of brown sugar and cinnamon just to keep the cinnabon scent in the store.
Some malls have aroma restrictions in their lease agreements.
You can read the whole article by clicking on the photo above… I’m off to get a cinnabon : )

The Wall Street Journal has an article about the use of scent in retailing this week. A few of the interesting things I learned:
Cinnabon sometimes heats sheets of brown sugar and cinnamon just to keep the cinnabon scent in the store.
Some malls have aroma restrictions in their lease agreements.
You can read the whole article by clicking on the photo above… I’m off to get a cinnabon : )

karenhurley:

Creative guitar shop in Southampton, England disguises itself as an amplifier by night. So awesome! 

What an awesome storefront. It really sets the expectations for the store.

karenhurley:

Creative guitar shop in Southampton, England disguises itself as an amplifier by night. So awesome! 

What an awesome storefront. It really sets the expectations for the store.

Who knew so much thought went into the design of a coffee cup lid?  Read about the design process by clicking on the photo.

Who knew so much thought went into the design of a coffee cup lid? Read about the design process by clicking on the photo.

karenhurley:

The worlds quietest lawnmower.
Advertising Agency: Serviceplan, Dritte Werbeagentur, Munich, Germany



Love this one!

karenhurley:

The worlds quietest lawnmower.

Advertising Agency: Serviceplan, Dritte Werbeagentur, Munich, Germany

Love this one!
karenhurley:

The flight of the bumblebeeRimsky-KorsakovRaid. Kill them dead.
Advertising Agency: Draft FCB, Lisbon, Portugal Via



This seems a little dark, given the current bee crisis.  Is Portugal not facing a similar colony collapse?

karenhurley:

The flight of the bumblebee
Rimsky-Korsakov
Raid. Kill them dead.

Advertising Agency: Draft FCB, Lisbon, Portugal Via

This seems a little dark, given the current bee crisis. Is Portugal not facing a similar colony collapse?
Smell York, not to be confused with New York, Phew York!

"Scent branding has become a hot topic recently, with hotels and retail spaces tempting customers with their unique fragrances. The city of York has taken the olfactory trend in another direction, by creating Smell York, a guidebook that captures the city’s scents, ranging from the good to the bad and the downright ugly."

Read the whole story by Kristen Nozell psfk.com May 7, 2014 by clicking on the photo.

What would the guidebook for your hometown smell like?

Smell York, not to be confused with New York, Phew York!

"Scent branding has become a hot topic recently, with hotels and retail spaces tempting customers with their unique fragrances. The city of York has taken the olfactory trend in another direction, by creating Smell York, a guidebook that captures the city’s scents, ranging from the good to the bad and the downright ugly."

Read the whole story by Kristen Nozell psfk.com May 7, 2014 by clicking on the photo.

What would the guidebook for your hometown smell like?