Smell York, not to be confused with New York, Phew York!
"Scent branding has become a hot topic recently, with hotels and retail spaces tempting customers with their unique fragrances. The city of York has taken the olfactory trend in another direction, by creating Smell York, a guidebook that captures the city’s scents, ranging from the good to the bad and the downright ugly."
Read the whole story by Kristen Nozell psfk.com May 7, 2014 by clicking on the photo.
What would the guidebook for your hometown smell like?